Abudawood adds huge value to its clients operation through joint business planning and operations to give them the much needed edge to win in the marketplace. We are a thoroughly modern enterprise with a global vision strongly rooted in the heritage of accomplishment and best practices. Started in 1935 as a small wholesale business, IATCO has developed into one of the largest distribution operations of fast moving consumer packaged goods in the region. The innovation, world class infrastructure, state of the art selling and tracking tools, including top end handhelds capable of reporting sales in myriad cuts, sets Abudawood apart from all other distribution operations in the country.

People
Abudawood takes pride in the fact that it employs the best people from the industry who have mastery not only over the art and science of selling and their respective fields, but also possess in depth knowledge of the market, its various channels and how they operate.

Coverage and Selling Infrastructure
Abudawood is the single largest distributor in the country covering over 150,000 stores through a robust infrastructure setup that enables it to reach customers in metros, cities as well as in the remotest parts of the country. A network of 50 spacious, organized and well equipped warehouses along with 200 sub-distributors in the rural areas throughout the country ensure safe storage and efficient movement of goods to the customers. A fleet of over 1,200 motor bikes and delivery vans and over 1,200 S&D personnel are dedicated to serve the market on any single day.

Information Systems
A large investment in advanced information and communication technology allows Abudawood to monitor distribution, marketplace as well as the supply chain which helps immensely in the decision making process. The payoff for such high investment in IT comes through when real time crunch decisions can be made efficiently and effectively in dynamic and changing market conditions. These decisions can then be clearly linked to controlling costs and level of service to attain ever elusive customer satisfaction.
The recent introduction of SAP makes Abudawood the pioneer in state of the art ERP solution deployment in S&D in Pakistan. In line with our vision of becoming the Best in Class S&D company in the region, we have chosen the Best in Class Wholesale and Distribution Module in SAP. This module has been developed by researching the processes of over 500 companies the world over and standardizing these processes via SAP. A comprehensive Change Management process was deployed to take our teams on board and manage a smooth transition from the old system to SAP

Organizational Change Management

With Abudawood’s own fiber optic in place, we have one of the most reliable and efficient connectivity infrastructures which ensure our branches stay up and running all the time.

In addition Abudawood is deploying state of the Art Hand Held automation solution (SFO) to the field force. This makes sure that every sales team member out on the field is able to make best offers to the customers.