Profitable sales, the lifeline of any business, is one of the core strengths of Abudawood Pakistan. Abudawood sells a huge number of brands and categories in the marketplace with clear cut, well identified channel strategies. Managing portfolios in key accounts, wholesale, upper trade, high frequency stores and self-service stores requires a unique approach, skill set and in depth knowledge of the market and must therefore be addressed as such. At Abudawood, we are geared and equipped to deliver on these parameters and beyond. The growth of business partners is the focal point of our strategy which encapsulates clear thinking on the selling techniques, priority matrix, action plans, target deployment and tracking. With visions completely aligned, Abudawood and its partners work hand in hand to forge a long lasting relationship which becomes a sure winner in the market place.

One of the initiatives taken by Abudawood is the creation of 4 districts within our sales territories, which is in line with Best in Class sales structure of Fortune 500 companies operating in Pakistan. Structured route planning and execution by our sales team ensures that our customers’ demands are fulfilled on time, all the time. On spot merchandising and POSM material deployment is another skill set which provides our team with a distinctive edge over our competitors. We train our staff regularly on Best in Class standards of Merchandising and POSM deployment and regular refresher classes are held to keep them up to speed with the latest best practices in the market.